Six points set Spence Media apart from other publicity firms.
Fair price
We charge a flat low fee for each radio placement, far less than other publicists charge, and our retainers for TV and print placement are reasonable and favor the client. Many publicists argue that it is “difficult” or “not possible” to assess the value of a media campaign—but our experience says otherwise, and our fees and rates are based on this value. And because all of our clients pay the same for the same amount of work, independent publishers, individual authors, and small organizations receive the same attention and effort that larger clients do.
Pay for performance
At Spence Media, we believe the heart of any successful publicity campaign is radio. For the cost, nothing equals it in terms of extent of coverage or depth and diversity of audience. And even better news is that Spence Media clients pay monthly for radio bookings made during the previous month—for what we have actually achieved. That favors our clients. They also like that we do not charge more for a “national” radio campaign.
Scalability
Our service is scalable in two ways. Clients may purchase a fixed number of radio bookings (we recommend at least twenty-five), giving them complete control over the cost of the campaign. Clients may choose, alternatively, to employ us for periods of one to twelve months. We will also accept long-term contracts from publishers, authors, or organizations that seek ongoing representation. We require retainers for TV and print placement, but, again, these are reasonable and client-friendly.
Intensity
Our efficient system allows us to carry out our work at about twice the pace of the typical firm. Our competitors promise two to four dozen bookings over six to eight weeks. We’ve scheduled as many as 100 interviews during that same period—two to four times as many.
Breadth
Effective book and issue publicity requires not only “single triggering events” but also extensive interactions in the network of buyers, listeners, and readers. Our own studies show that 40 percent of books sales, for instance, come from outside the top 25 radio markets and 15 percent from outside the top 100 radio markets. In addition to pursuing national and major-market media placements, we focus, therefore, on securing a large number of bookings on local and regional shows. We have successfully promoted books and issues to the full range of media, secular and Christian, conservative and liberal, special-interest, and NPR.
Depth
We’ve worked for decades in the publishing industry as well as in the nonprofit sector before creating Spence Media, so we know the challenges that publishers, authors, and policy advocates face in promoting their books and ideas—and we structure and pursue our publicity campaigns accordingly. We’re very selective who we work with. If we end up working together on your publicity project, we’re convinced you will benefit from our approach to book and issue promotion
Fair price
We charge a flat low fee for each radio placement, far less than other publicists charge, and our retainers for TV and print placement are reasonable and favor the client. Many publicists argue that it is “difficult” or “not possible” to assess the value of a media campaign—but our experience says otherwise, and our fees and rates are based on this value. And because all of our clients pay the same for the same amount of work, independent publishers, individual authors, and small organizations receive the same attention and effort that larger clients do.
Pay for performance
At Spence Media, we believe the heart of any successful publicity campaign is radio. For the cost, nothing equals it in terms of extent of coverage or depth and diversity of audience. And even better news is that Spence Media clients pay monthly for radio bookings made during the previous month—for what we have actually achieved. That favors our clients. They also like that we do not charge more for a “national” radio campaign.
Scalability
Our service is scalable in two ways. Clients may purchase a fixed number of radio bookings (we recommend at least twenty-five), giving them complete control over the cost of the campaign. Clients may choose, alternatively, to employ us for periods of one to twelve months. We will also accept long-term contracts from publishers, authors, or organizations that seek ongoing representation. We require retainers for TV and print placement, but, again, these are reasonable and client-friendly.
Intensity
Our efficient system allows us to carry out our work at about twice the pace of the typical firm. Our competitors promise two to four dozen bookings over six to eight weeks. We’ve scheduled as many as 100 interviews during that same period—two to four times as many.
Breadth
Effective book and issue publicity requires not only “single triggering events” but also extensive interactions in the network of buyers, listeners, and readers. Our own studies show that 40 percent of books sales, for instance, come from outside the top 25 radio markets and 15 percent from outside the top 100 radio markets. In addition to pursuing national and major-market media placements, we focus, therefore, on securing a large number of bookings on local and regional shows. We have successfully promoted books and issues to the full range of media, secular and Christian, conservative and liberal, special-interest, and NPR.
Depth
We’ve worked for decades in the publishing industry as well as in the nonprofit sector before creating Spence Media, so we know the challenges that publishers, authors, and policy advocates face in promoting their books and ideas—and we structure and pursue our publicity campaigns accordingly. We’re very selective who we work with. If we end up working together on your publicity project, we’re convinced you will benefit from our approach to book and issue promotion