What We Offer
Six points set Spence Media apart
We charge a flat low fee for each media placement, regardless of venue, far less than other publicists charge. Many publicists argue that it is “difficult” or “not possible” to assess the value of a media campaign—but our experience says otherwise, and our fee is based on this value. And because all of our clients pay the same fee, independent publishers, individual authors, and small organizations receive the same attention and effort that larger clients do.
Pay for performance
Clients pay monthly for bookings made during the previous month—for what we have actually achieved, not for the promise of our “best effort.” We do not charge a retainer; nor do we charge more for a “national” media campaign.
Our service is scalable in two ways. Clients may purchase a fixed number of bookings (we recommend at least twenty-five), giving them complete control over the cost of the campaign. Clients may choose, alternatively, to employ us for periods of one to twelve months. We will also accept long-term contracts from publishers, authors, or organizations that seek ongoing representation.
Our efficient system allows us to carry out our work at about twice the pace of the typical firm. Our competitors promise two to four dozen bookings over six to eight weeks. We’ve scheduled as many as 100 interviews during that same period—two to four times as many.
Effective book and issue publicity requires not only “single triggering events” but also extensive interactions in the network of buyers and listeners. Our own studies show that 40 percent of books sales, for instance, come from outside the top 25 markets and 15 percent from outside the top 100 markets. In addition to pursuing national and major-market media placements, we focus, therefore, on securing a large number of bookings on local and regional shows. We have successfully promoted titles to the full range of media, secular and Christian, conservative and liberal, special-interest, and NPR.
We’ve worked for decades in the publishing industry, as well as in the nonprofit sector, before working at Spence Media, so we know the challenges that publishers, authors, and policy advocates face in promoting their books and ideas—and we structure and pursue our publicity campaigns accordingly.